New Data Reveals Christmas Churchgoing Trends

Most Americans attend church during the Christmas season, and many would come if invited, new LifeWay Research study finds.

Recently, LifeWay Research conducted a study to learn more about church attendance patterns during Christmastime. Historically, pastors and church leaders know that Christmastime attracts more visitors than perhaps any other time of the year, outside of perhaps the Lenten and Easter season.

Carol Pipes, editor of Facts & Trends, wrote the story for LifeWay Research:

“In a recent poll of 1,000 Americans, LifeWay Research found six out of 10 Americans typically attend church at Christmastime.

“But among those who don’t attend church at Christmastime, a majority (57 percent) say they would likely attend if someone they knew invited them.

“‘Regular churchgoers may assume the rest of America has already made up their mind not to attend church,’ said Scott McConnell, vice president of LifeWay Research. ‘In reality, many would welcome going to a Christmas service with someone they know.’

“Americans living in the South (66 percent) and Midwest (64 percent) are more likely to attend church at Christmastime than those in the Northeast (57 percent) and West (53 percent). And throughout the U.S., more women than men are likely to attend Christmas church services (66 percent vs. 56 percent).

“Those who attend church most frequently throughout the year (once a week or more) are the most likely (91 percent) to say they will attend church at Christmastime.

“Younger Americans are less likely to participate in a service or Christmas mass than their elders. Fifty-three percent of those 18 to 24 say they attend church at Christmas, compared to 68 percent of those 65 and older and 67 percent of 35- to 44-year-olds.”

Along with the story, we have some festive graphics to depict some of the more fascinating data points, which you’ll find below.

From Outreach Magazine  13 Things We Learned During COVID

While Christians in America are not facing persecution, it is fair to say the Christian faith has fallen out of favor with American popular culture. As the nation gets more pluralistic and spiritually diverse, Christianity is losing the “privileged position” it once held in American culture. However, that’s not stopping Americans from going to church at Christmastime:

Perhaps the most fascinating part of the study, for me, was seeing why people go to church during Christmastime. The answers we received are diverse, but the predominant answer was an encouraging one:

I also found the data depicted in the next, and final, graph to be both encouraging and interesting. Christians must understand the willingness of their friends, family and neighbors to attend church with them during the Christmas season. This time of year can be a great opportunity for your loved ones who may not believe in Jesus to join you at church and hear the gospel.

Cathy Lynn Grossman wrote for Religion News Service:

“Even among the ‘nones” (people with no religious identity) nearly three in 10 (29 percent) had plans to go to church. Many of those churchgoing nones, an umbrella term for atheists and for people who say they believe “nothing in particular” — also named Jesus as their primary reason for attending in the holiday season (47 percent).

“‘This is the first time we have asked these questions and we were surprised,’ said LifeWay Research director Scott McConnell.

“‘People are so focused today on experiences. And with all the traditional events and family-friendly experiences being offered at churches to put you in the mood for Christmas, we thought those would be the big draw.

From Outreach Magazine  The Secret to Reaching Millennials

“‘But it’s not the experiences they are eating up,’ he said. ‘They are there to honor Jesus.'”

What about you? Do you attend church during Christmastime more than during the rest of the year? Why?

Or, maybe you attend church all the time: Do you invite people to join you at this time of year? How do they respond?

Read more from Ed Stetzer »

Ed Stetzer holds the Billy Graham distinguished chair of church, mission and evangelism at Wheaton College and the Wheaton Grad School, where he also oversees the Billy Graham Center for Evangelism.

Previous articleHow to Transition to Living Color
Next articleMichigan Church Hosts Luncheons for Former Prison Inmates
Ed Stetzer

Ed Stetzer, is the editor-in-chief of Outreach magazine, and a professor and dean at Wheaton College where he also serves as executive director of the Wheaton College Billy Graham Center. He has planted, revitalized, and pastored churches, trained pastors and church planters on six continents, and has written hundreds of articles and a dozen books. He currently serves as interim teaching pastor of Calvary Church in New York City and teaching pastor at Highpoint Church in Naperville, Illinois.

He is also regional director for Lausanne North America, and is frequently cited in, interviewed by and writes for news outlets such as USA Today and CNN. He is the founding editor of The Gospel Project, and his national radio show, Ed Stetzer Live, airs Saturdays on Moody Radio and affiliates.