EDITORIAL
Raise the Future | Rob Hoskins
In an age when bigger often equates to better, small churches across the U.S. hold untapped potential, particularly when it comes to reaching the next generation.
Generation Alpha (born between 2010 and 2024) is the most digitally immersed, diverse and globally aware generation yet. They are navigating a rapidly evolving cultural landscape filled with unprecedented opportunities—and challenges. As churches of every size strive to reach Gen Alpha with the gospel, small churches are uniquely positioned to meet this moment.
According to Barna Group, a small church in America typically has fewer than 100 weekly attendees, making up approximately 60% of Protestant congregations nationwide. Recent studies by Barna also reveal that smaller churches often experience deeper relational growth and community engagement, positioning them uniquely to cultivate authentic relationships and effectively meet individual needs—qualities that younger generations deeply value.
In our recent Gen Alpha research at OneHope, we discovered something profound: Despite their digital saturation, kids today crave genuine relationships and authentic community, which is precisely where small churches could excel. While larger congregations grapple with scaling relational ministries, smaller churches could naturally embody them if they are intentional and committed to developing programs that are strategic.
Small churches don’t have to be hindered by their size; they can be empowered by it. They offer what Gen Alpha deeply desires: intentional, personalized discipleship. Kids and teens today want adults who not only teach them about Jesus but also invest deeply in their lives, dreams and questions. In a small church setting, every adult has a strategic opportunity to personally mentor young people. Mentorship doesn’t require large programs or budgets, just intentional relationships and sincere faith.
Here are three practical ways to connect effectively with Gen Alpha:
1. Leverage Authenticity.
Lean into your church’s natural relational strengths. Gen Alpha craves real relationships and is quick to detect superficiality. According to our recent Gen Alpha research, 79% of them say they trust adults who admit when they’ve made mistakes or don’t have all the answers. Rather than striving for perfection, leaders and mentors should model vulnerability and humility, creating spaces where children can see faith lived out honestly and transparently.
2. Empower Intergenerational Connections.
Intentional connections between generations foster deeper spiritual roots and lasting faith. Our findings show that 65% of Gen Alpha kids and teens wish they had more meaningful conversations with adults beyond just their parents. Churches should facilitate environments where young people can build relationships with older believers, allowing wisdom, experiences and faith stories to flow naturally across generations.
3. Cultivate Digital Engagement Thoughtfully.
Technology is integral to Gen Alpha’s life, presenting both challenges and opportunities for discipleship. Our research indicates that 74% of Christian parents feel unequipped or uncertain about managing their child’s digital media and screen time effectively. Guiding families in intentional tech usage can help parents confidently navigate digital landscapes, transforming screens into powerful tools for spiritual growth rather than barriers.
As we prepare for Gen Alpha, let’s remember that none of this is surprising to God. He already knows exactly what this new generation needs from his church. We just have to be intentional about seeking his wisdom in understanding and filling that need. With intentionality and wise investment, all churches can be equipped to effectively disciple this new generation, no matter their size.
Learn more: Stories.OneHope.net/gen-alpha-unveiled-insights-to-guide-the-next-generation