What You Need to Know About Millennials, Gen Z and Social Media

How is your church using video on social media—or is it at all? According to research, it is the top way to catch the attention of the up-and-coming Generation Z.

Wibbitz, an online video creation company, has released new research, How to Reach Audiences with Social Video: From Millennials to Generation Z, which shows the difference in preferences, habits and consumption of video on social media between millennials and Generation Z. This information can help churches tailor their social media outreach for different age groups.

Wibbitz surveyed more than 1,000 people between the ages of 18–22 (Generation Z) and 23–37 (millennials), reporting that Generation Z watches 3.4 hours of video each day while millennials watch 2.5 hours. Both groups are spending more time watching video than reading articles, but Generation Z is spending a significant 70 percent more time on video.

The study also revealed:

1. Gen Z ranked Youtube and Instagram top for social platforms where they watch the most video, but millennials ranked Facebook number 1.
2. Audio matters more for Gen Z, 45 percent watch video with sound on as opposed to 31 percent of millennials.
3. Gen Z are 15 percent more likely to feel neutral about social video ads, and millennials are 16 percent more likely to hate them.
4. Watching videos posted by brands on social media impacts Gen Z more than millennials in three key variables: connection, interest and understanding.

Get the free report findings here.

Outreach Magazine
Outreach Magazinehttp://outreachmagazine.com

Outreach magazine publishes ideas, innovations, resources and stories to help church leaders reach their communities and change the world. Founded in January 2003 by church communications company Outreach Inc., Outreach is an award-winning, bimonthly periodical for church leadership and is available by subscription and on Amazon.com. Find out more at outreachmagazine.com

Embrace Church: Real Transformation

The church’s success is a testament to divine grace working through flawed people, Pastor Adam Weber insists. Embrace’s goal-setting process, called “traction,” has also multiplied its congregation.

Collin Outerbridge: Building a Multicultural, Multigenerational Church

There's something about a unifying vision that is greater than our preferences, that is focused on serving our community, that I think has led to a strong sense of connectivity that's allowed our church to grow and to impact people right here where we live.

CenterPoint Church: A Steady Presence in Long Island

“Our focus is always on reaching the lost and those who are far from God. We just keep honoring God, trying to reach our community, being missional and attractional, and person by person, they keep coming through the doors.” - Pastor Brian McMillan