Jackie White: Beyond the Pulpit, Outside the Walls

Jackie White Senior Pastor
Church on the Rock Lubbock, Texas
A 2013 Outreach 100 Church


The turning point in my ministry came when the Lord led our church to launch a new campus. We had been planning a new facility at our present location but decided to just add services and instead expand with a second campus. This campus is special because it is located in an inner-city community with ministries focused on the specific needs of the people. This decision opened doors not only for reaching a new community but also for multiple service opportunities.


I believe that ministry success is measured by loving and touching people. Every person we encounter has needs. At times the natural, physical needs a person is facing overshadow their spiritual needs. If someone is hungry, that hunger is the priority. We do a poor job representing Christ when all we do is preach. Thousands may attend our worship services, but true success comes when people experience the love of God in a significant way, one life at a time.


There are a few work habits that have served me well over the years, the first being a short time each morning spent alone. Thirty minutes of prayer and simply thinking through the upcoming day has always helped me stay organized and find some margins in life. I have also used phone calls as a way of keeping in touch with the church. A simple, well-timed call can solve many problems and provide encouragement like nothing else. In this age of electronic messaging, a personal call seems to convey sincere care and concern.

Website: COTRLubbock.com
Twitter: @COTR_Lubbock
Founded: 1985
Affiliation: Nondenominational
Locations: 2
Attendance: 1,413
Growth in 2012: +322 (30%)
Fastest-Growing: 63

Jackie White
Jackie WhiteCOTRLubbock.com

Jackie White founded Church on the Rock in 1985, and he continues as senior pastor there today. In 2006, White led his congregation to start the Lubbock Dream Center, to serve the area’s inner city neighborhoods. Find him on Twitter at @COTR_Lubbock.