Tag: Grey Matter Research

Evangelicals View AI with Cautious Optimism, New Study Reveals

The vast majority of evangelicals believe artificial intelligence is simply a tool, and like any tool, it can be used for good or for evil.

Evangelical Identity

“The results of this study are a warning,” commented Ron Sellers, President of Grey Matter Research. “They are a warning to be careful when you see the word evangelical."

Evangelicals in the Public Arena

While it is true that evangelicals tend to be much more conservative than the overall U.S. population, both liberals and moderates exist within the American evangelical community.

Survey: Race and Gender in Fundraising

The national sample of 1,010 evangelical Protestants was shown the same ad, but the child pictured was either Asian, Black, Latino, or White.

The Group Most Likely to Still Be Missing From Your Church

As of September 2021, only 3 in 4 churchgoers have returned as their churches have reopened.

Churchgoers Mainly Content With Their Church

New Study Reveals Evangelicals Are Largely Satisfied with Their Church, But Would Still Like to See Some Changes.

How Effective Is Your Donor Communication?

Valuable insights from The Donor Mindset Study, a series of research reports about American charitable donors