Grey Matter & Infinity Concepts

Evangelical Identity

“The results of this study are a warning,” commented Ron Sellers, President of Grey Matter Research. “They are a warning to be careful when you see the word evangelical."

Evangelicals in the Public Arena

While it is true that evangelicals tend to be much more conservative than the overall U.S. population, both liberals and moderates exist within the American evangelical community.

Train Up a Child

As limited as Christian media availability was thirty or forty years ago, nearly eight million evangelicals today were influenced to make a decision for Christ in part by Christian media.

Survey: Race and Gender in Fundraising

The national sample of 1,010 evangelical Protestants was shown the same ad, but the child pictured was either Asian, Black, Latino, or White.