Event Evangelism: A Step in Special Events

4. A small step to mission

As church leaders, we want all our people to live life on mission; I’m sure you would agree. It would be pretty phenomenal if all our people lived as missionaries, were witnessing machines constantly telling others about Jesus, and inviting people to be part of a local church. Even though this is our goal, we all know it isn’t the reality. The reality is that a small percentage are actually sharing their faith and inviting others to church.

As I stated earlier, we can take this reality and beat people up, shaming them for their lack of enthusiasm and effort, or we can attempt to train and encourage them. I’m for training and encouraging. And this is where special events can be very useful. Because special events provide a natural opportunity to invite others, to experience small wins, and to create a pattern of outreach, they can serve as a catalyst to help people eventually share their faith.

Sure, this means that many people will only be intentionally inviting others four to five times a year. But—to be blunt—I think that getting most people engaged four to five times a year through the use of event evangelism is a huge step forward.

This article on event evangelism originally appeared here.

Ed Stetzer
Ed Stetzerhttps://edstetzer.com/

Ed Stetzer is the editor-in-chief of Outreach magazine, host of the Stetzer ChurchLeaders Podcast, and a professor and dean at the Talbot School of Theology at Biola University. He has planted, revitalized, and pastored churches, trained pastors and church planters on six continents, and has written hundreds of articles and a dozen books. He currently serves as teaching pastor at Mariners Church in Irvine, California.

He is also regional director for Lausanne North America, and is frequently cited in, interviewed by and writes for news outlets such as USA Today and CNN. He is the founding editor of The Gospel Project, and his national radio show, Ed Stetzer Live, airs Saturdays on Moody Radio and affiliates.

 

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