Over the last 20+ years, I’ve noticed a very common situation whenever I’ve been called in to help a church or ministry communicate the news of a leader’s moral failure. In the vast majority of situations, the leader in question was a brilliant communicator.
Perhaps he was a powerful preacher or charismatic leader. Maybe she was very eloquent and could captivate an audience. In many cases, the person had built a business, church, or nonprofit to a significant degree on the back of their amazing communication gifts.
But sad to say, they apparently spent more time developing their communication skills than their character.
We should all be great communicators because we must share our message effectively.
But if you prioritize your communication skills over your character, it probably won’t end well.
This article originally appeared on PhilCooke.com and is reposted here by permission.