Thom Rainer offers four solutions for connecting–and keeping–people engaged with the mission and vision of your church.
I had an extended conversation with a pastor of a church this past week. The topic was not that different from those I’ve had with church leaders for nearly twenty-five years. The pastor’s words were similar to those I’ve heard repeated hundreds of times: “We have a pretty good front door with a healthy number of guests. And we’ve had a steady increase in our number of new members. Our problem is really not the front door; it’s the back door. If we could just keep a fourth of all those who become involved in our church for a few months or more, we would be triple our size.”
He then asked the questions I was anticipating: “So how do we close the back door? What do we do to keep people from leaving our church or just becoming inactive?”
I wish had sufficient historical data to know when the trend began. All I know is that every year for the past quarter century, assimilation rates in American congregations have been poor. For example, in the largest Protestant denomination in America, the Southern Baptist Convention, the reported membership is over 16 million. The realistic membership is around 12 million, and the average weekly attendance is 7 million. So the largest denomination cannot account for four million of its members. Less than half of the members attend on a given week. And millions more have been lost who are no longer on the membership rolls.
And that’s the report of just one denomination.
Of course, aggregate numbers of denominations are nothing more than the sum of the local congregations. The problem of the open back door is endemic to hundreds of thousands of churches.
In our research of thousands of churches, we have found four common characteristics of congregations that have effective assimilation by almost any metric. But these churches that have effectively closed the back door are few in number, suggesting that the solution is easier said than done. Look at the four keys to effective assimilation. They are obviously not mutually exclusive.
Key #1: Membership high expectations. More is expected of members in high assimilation churches. Church discipline is more likely to be exercised in these churches as well. These churches typically have required entry point or membership classes. Becoming a part of these congregations is more than completing a card or walking an aisle. Members are expected to be involved and stay involved.
Key #2: Small group involvement. A concerted effort is made to get members and attendees involved in small groups. The form of the group may be a Sunday school class, a home group, or a small group meeting elsewhere. The key is to get people connected to others, typically in weekly groups. The majority of small groups study the Bible or biblically related material.
Key #3: Ministry/missons involvement. High assimilation churches encourage people to be involved in ministry. A few even require ministry involvement prior to accepting someone into membership. Members who are involved in missions and ministry feel connected to the church. The Millennial generation, those born between 1980 and 2000, will not likely stay with a church at all if they are not involved in the ministries and missions of the church.
Key #4: Relational connections. In any organization, people stay connected more to other people than the organization itself. We are relational creatures. Local congregations are no exceptions. People are more likely to stay connected to the church if they have developed meaningful friendships and relationships with others in the church.