Know What You’re FOR

Know What You’re FOR: A Growth Strategy for Work, an even Better Strategy for Life
(Zondervan, 2019)

WHO: Jeff Henderson, an entrepreneur and pastor who leads three of North Point Ministries’ multisite locations, and who launched North Point Online.

HE SAYS: “Growing, improving organizations are full of growing, improving people.”

THE BIG IDEA: Businesses and churches that need a paradigm shift need to answer these questions: What are you known for? What do you want to be known for?

Part 1, “For the Customer,” explains that an organization needs to have a purpose that focuses on people instead of itself. By doing this it will develop lifelong fans that will help grow the organization.
Part 2, “For the Team,” explores what an organization would look like if it created a culture that was for the staff. Part 3, “For the Community,” looks at both the physical and the online community the organization lives in and the importance of doing good.
The book concludes with “For You,” a short section that offers ways to improve yourself.

“Brands and organizations, churches included, need to stop talking about themselves so much. Instead, they need to start talking more about the customers and the community.”

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Jeff Henderson
Jeff Henderson

Jeff Henderson is a leading voice on how to create and grow momentum for organizations and leaders. He is the founder of The For Company and author of the book, Know What You’re For.