Most church Facebook ads are geared toward people who are already Christians. To reach non-Christians ask this question.
Filmmaker and media consultant Phil Cooke on fine-tuning (or overhauling) how we publicly share the gospel.
Six principles to help you control your 2017 ministry calendar.
There are many (good) ways to boost social media metrics, but are we changing lives?
Involvement and effectiveness: Virtual visitors may be watching the service, but how are you connecting them with the church?
"The key is defining your audience and putting content in front of them that they value."
Technology is an amoral resource, like money; so how do we steward our technological engagement well?
Consider these guidelines as you plan a multicampus ministry.
"Five questions to ask about your church marketing to make sure it’s not falling prey to worldly marketing techniques."
Instead of making texting the enemy, here are ways to leverage it to reach people.