Try This: Speak a Common Language

Make your church website friendly to the unchurched or those who might be unfamiliar with “Christianese.” Make sure it’s written in clear, simple English. If you must use a word that’s uncommon outside of church walls, make sure you define it. Similarly, make sure any church staff bios present the staff as “real” people (include hobbies and interests, not just spirituality). Make sure the writing style accurately reflects the culture and atmosphere of your church.

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Outreach Magazine
Outreach Magazine

Outreach magazine publishes ideas, innovations, resources and stories to help church leaders reach their communities and change the world. Founded in January 2003 by church communications company Outreach Inc., Outreach is an award-winning, bimonthly periodical for church leadership and is available by subscription and on Find out more at