Try This: Speak a Common Language

Make your church website friendly to the unchurched or those who might be unfamiliar with “Christianese.” Make sure it’s written in clear, simple English. If you must use a word that’s uncommon outside of church walls, make sure you define it. Similarly, make sure any church staff bios present the staff as “real” people (include hobbies and interests, not just spirituality). Make sure the writing style accurately reflects the culture and atmosphere of your church.

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Outreach Magazine
Outreach Magazinehttp://outreachmagazine.com

Outreach magazine publishes ideas, innovations, resources and stories to help church leaders reach their communities and change the world. Founded in January 2003 by church communications company Outreach Inc., Outreach is an award-winning, bimonthly periodical for church leadership and is available by subscription and on Amazon.com. Find out more at outreachmagazine.com

How to Overcome Betrayal Trauma in Ministry

With their friends’ departures, pastors have had to recalibrate the very real cost of spiritual intimacy in doing life together.

Ryan Kwon: Nothing to Prove

“We’re so accustomed to the church being a noun. I want our bias to be action-oriented, and a movement that goes outward.”

The Rise of the Entrepreneurial Church: How Churches Can Fund Ministry Beyond Tithes

Entrepreneurial church models allow churches to step outside the walls of Sunday services and meet people where they live, work and gather. They open doors to relationships that lead to discipleship. They create spaces for people who might never set foot in a sanctuary to encounter the love of Christ.