When you contact newcomers after their first visit, ditch the “thanks for visiting” form letter for something better—possibly handwritten. Better yet, if they’ve indicated it’s OK, give them a phone call or deliver a small “thank you” gift. Ask a church member who loves to bake to head up a pie or baking ministry for that express purpose. When a newcomer attends, follow up with a fresh-baked pastry delivered to them with a smile and a no-pressure thank you for their presence.
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