Your blog can be powerful and has the potential to reach many. Posting a blog, however, is one more thing to add to a busy pastor’s to-do list. Here are five tips to multiply your ministry’s reach without much time:
1. Post your sermon prep work.
What you preach on Sundays is only about 10 to 15 percent of what you researched, studied and read up on. Let your post mirror what you learned in your research. Add a more thorough understanding of the topic than your sermon allows.
2. Share quotes and Scripture from your sermon.
WordPress blogging themes like “Standard” have great “quote” blog post layouts purposely dedicated to quotes. Share a little bit of Jesus’ Word and allow the readers to spiritually prepare (and even be able to bring their own stories) for worship.
3. Show your love for your congregation.
Share photos of Christmas and Easter services, the latest youth retreats, family nights, service projects, mission trips, outreach ministries to the community, vacation Bible school and Adult Bible Fellowship classes, etc.
4. Live stream services.
All you need is a solid Internet upload speed, a quality camera that can be directly hooked up to your computer, and a Google+ account. Simply create a Google+ Hangout, copy and paste the Google+ Hangout On-Air code to your blog article and then let the service begin.
5. Give your congregation a voice.
If you are already doing video interviews of elders, board members, small group leaders or members to show at church, add quick and easy introductions, then post.
This article originally appeared in the November/December 2012 issue of Outreach magazine.
