These practices will help you become a better communicator.
Most of my experience in preaching is to unchurched college students. This happens to be one the most difficult demographics to preach to. The last several years God has given me the opportunity to also help train up new staff on the craft of preaching. It has been a joy to see God grow leaders in these areas mentioned below. Make sure to check out the list of suggested resources at the bottom.
1. Keep It Scriptural.
Explain and apply what the Bible is saying, not your own bright ideas about the topic. Usually you will want to spend more time on less verses in a deeper way. It’s better to have five verses that people really understand and apply than to use 20 verses that all relate to your topic. If you can use one section of Scripture as your “launch pad” to address your topic that is even better.
2. Keep It Moving.
Most speakers overexplain their points. People are often smarter than we give them credit for. Make your point in the most compact and impactful way possible then move on to the next point. Ask yourself, What’s the most compact way I can say this? What’s the most impactful way I can say it? People will like you more if you assume they are smart.
3. Keep It Passionate.
It is a sin to bore people with the Bible. This may be the one chance this person gives to a large group meeting like this. Never approach any speech with a “business as usual” mindset. Always be prayed up and spiritually prepared to give your talk. There is so much more going on than communicating words. You must be filled with the Spirit. Fill up before you show up.
Most people vastly underestimate the spiritual side of preparing for a message. Once you are preaching give every ounce of your energy to the task. Richard Baxter once said, “I preached as never sure to preach again, and as a dying man to dying men.” Don’t fake passion but let your emotions show and don’t shy away from the intensity of the biblical text. The Bible doesn’t water itself down so we shouldn’t either. Bring the fire! John Wesley said, “Light yourself on fire with passion and people will come from miles to watch you burn.”
4. Keep It Practical.
Always answer the question “So what?” and give people practical ways to apply the message. Most of the time I try to word my main points as actions. The more specific your applications the better. If possible give a personal story of how you are trying to apply the principle. If people don’t change something about the way they live after hearing your message you have failed. Information without application leads to stagnation, while information with application leads to transformation.
5. Keep Your Target in Mind.
Speaking to your leadership team is different than at a large group meeting. Try to think of the most difficult person in the room and how your talk might land with them. Personally, I try to make my talks “frat boy friendly.” Meaning a non-Christian frat guy could come in and understand what I am saying and connect with it or at least relate to me. I want it to apply to women and Christians for sure, but if we can connect with the “bros” we can connect with anyone.
6. Keep It Personal.
Personal is the most powerful. Share with vulnerability about how you are seeking to apply these truths and your struggle with it. Phillips Brooks said “Preaching is truth through personality.” People need to connect with you before they will connect with what you are trying to teach. Personal stories and examples are the best way for a speaker to connect with people.
7. Keep Them on Their Toes.
Try to surprise and shock people in appropriate ways when possible. Say things that make them think, Did he just say that? Usually this is done through humor. Try to make them laugh or react in some way every two minutes. Mix up the type of communicating you are doing and mix in different elements every 5–10 minutes. Using short but interesting stories from your own life, from Scripture or from other people’s lives that you know or church history almost always makes ears perk up. Most people take too long to explain a story, though. Please land the plane. Change up your speed, cadence and the intensity of your voice to fit the point you are currently making. Use videos, images, testimonies, short discussion and word pictures when possible. Remember, it’s a sin to bore people when teaching the Bible.
8. Keep It short.
No one has ever complained about a short talk. If you have a 30-minute talk to give, prepare 20–25 minutes worth of content. Say less, but say it more impactfully.
This is something I struggle with. Whenever I have too much content it adds so much stress as I am trying to watch the clock and figure out what I am going to cut even as I am speaking. Having less planned to cover also helps open up opportunities for when the Spirit leads you to go off on something unplanned. Some of the most impactful statements God has used in my ministry are something God gave me to say spontaneously in the moment. Don’t be afraid to let the Spirit lead you and take a risk.
9. Keep Working on It.
If you are a new communicator always send your manuscript to a mentor a week in advance from when you are giving your talk. This will, without fail, make your message better. After the talk ask them for feedback that same day if possible. There will always be something that you could improve on. The more experience you get and the more coaching you receive the better you will get over time.
10. Keep Growing as a Leader.
If you get dry spiritually you won’t consistently have the “fresh bread” to give the people you are leading. You want to become an expert on any topic that you are speaking on. You will want to spend tons of time studying and meditating on relevant Scriptures, reading multiple books and commentaries and gathering lots of content for whatever topic you are addressing.
Listening to other people’s messages on the same passage or topic can be very helpful also. You should have a backlog of massive amounts of potential content for your message. If you are going to spend 20 hours preparing a message, 10 of those hours should be spent on research. Zig Ziglar said, “If it’s not in you, it can’t come out of you.”
For more preaching advice, go to OutreachMagazine.com/preaching »
Resources for Growing Your Preaching and Communication Skills
1. Everyone Communicates, Few Connect by John Maxwell
2. TED Talks: The Official TED Guide to Public Speaking by Chris Anderson
3. Preaching by Tim Keller
4. The Supremacy of God in Preaching by John Piper
5. Talk Like Ted by Carmine Gallo
6. Preaching So That Students Will Listen by David Worcester
7. Podcast on Preaching by David Platt Part 1 and Part 2
8. Passion in Preaching by David Platt
9. The Communication Secrets of Craig Groeschel
10. Craig Groeschel Shares His Content Creation Tips
11. Craig Groeschel on Preparing Messages
12. Preaching For Life Change Series by Tom Holladay and Rick Warren
The version with Rick Warren teaching it costs $100.