Pushpay Updates Donor Development Solution

Updated donor development tools

Pushpay, a leading payments and engagement provider to the U.S. faith sector, has launched updated donor development tools and insights to help churches increase participation and deepen connections within their community.

Pushpay’s donor development solution provides metrics, insights and recommended actions to help church staff identify trends and activity within their congregation. New features include:

Holistic view of giving activity. An all-up view of giving activity within a church community, including visibility to new donors, recurring donors, top donors, and at risk donors; all in real-time. In addition, church finance and administration teams can easily view donors’ preferred channels for giving, total gifts, giving comparisons within a date range, and an overall view of giving trends.

Community member details. A single location to view information about individual community members. Access contact information, including phone number, email and address, in addition to a history of transactions and recurring schedules.

Visibility to donor stages. Based on an individual’s transactional history, organization administrators can view what stage each person is at in their individual giving journey. Stages include: non donor, new donor, second time donor, occasional donor, regular donor, recurring donor, and lapsed donor. In addition, users can identify donors that are at risk.

Recommended actions. Depending on where individuals are on their generosity journey, the dashboard displays best practices, next steps, and recommends resources to help deepen connections with each community member. This enables church leaders an opportunity to nurture and engage with their community in a more timely and purposeful way.

Pushpay also announced new app enhancements. Features include deep links, which allow users to access linked content from push notifications more seamlessly. In addition, a new bookmark solution will enable app users to save relevant content within their profile.

Read more: Pushpay.com