The Come Back Effect

Jason Young and Jonathan Malm: How Hospitality Can Compel Your Church’s Guests to Return

The Come Back Effect
How Hospitality Can Compel Your Church’s Guests to Return
(Baker, 2018)

WHO: Jason Young, director of guest services at Buckhead Church and North Point Ministries, and Jonathan Malm, who runs and

THEY SAY: “No matter how over-the-top your service, if it doesn’t connect with the emotions of the guest, it isn’t hospitality. Hospitality is about the feeling.”

THE BIG IDEA: This book provides church and ministry leaders with practical ideas and valuable approaches to creating a ministry driven by hospitality.

Divided into 10 chapters, this book offers straightforward steps churches can take to create an environment so hospitable that guests will feel compelled to return.
Some of these ideas include creating a culture not a job title, being fully present, choosing values over policies and knowing the guest. Each chapter ends with a list of key points and takeaways.

“That’s when you start seeing the come back effect—when you care enough about your guests to create an atmosphere where real ministry can take place.”

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