Our world is filled with clutter. The growth of technology, direct access to information and increasing speed of innovation have made it difficult for many ideas to rise above the white noise of social marketing. This is actually a good thing! It forces us to pay attention to the quality of our idea and its strategic implementation.
Here are some tips to help you rise above the market clutter and develop a brand that people choose to talk about:
Know Your Tribe and Engage Them – The truth is that most of our ideas aren’t designed to benefit everyone. Focus your storytelling and marketing efforts to those that need and long to hear your message. Blasting out mindless invites and messages for everyone you think you know will often be perceived as spam, unfocused and poor business practice.
Focus on Quality and Refinement – Implement ideas that people will choose to make a remark about. Isn’t that what it means to be remarkable? This takes a ton of work! Being the best at something is hard. Therefore, instead of trying to mass market your idea, focus on building a better product or service. Give yourself permission to stay in experimental mode even after launch. Continual refinement and improvement is a cultural commitment every organization should embrace. Your tribe will thank you for this!
Articulate a Meaningful Story – Why should people care about your idea? Is there a story that helps them understand why you do what you do? If people can’t understand your why behind your idea, it’s going to be incredibly difficult to develop brand loyalty on the how’s and what’s. Clarify your why and tell its story.
