Longer meetings don’t equate to better results, especially online.
During the pandemic of 2020 we were all forced to move our meetings and online events to platforms like Zoom. But Microsoft has recently released a study that indicates after 30 minutes of video meetings, “brain fatigue” sets in. With so much on the line during this period of working from home, leaders naturally want to maximize their time on Zoom calls, and as a result, some Zoom meetings go on for hours.
But according to the study, the longer the meeting goes, the worse the results. You can read the story here, and I would encourage you to do so, because in today’s digital age, the length of meetings doesn’t equate to positive results. Understanding how distraction has changed the equation for productivity is imperative for leaders.
Keep it short and sweet, and you’ll find it’s far more effective.
This article originally appeared on PhilCooke.com and is reposted here by permission.