Bill Hybels: 5 Ways to Embed Evangelism Into Your Culture

Few people would claim evangelism comes naturally. For most, it means stepping outside their comfort zones.

7 Steps to Raise Your Visibility Before a Skeptical World

Bob Whitesel: "In an increasingly skeptical world, the church must move beyond branding and build a new, more powerful reputation."

Is It About Marketing? Or Reputation?

Thomas G. Bandy: "If you want to reach postmodern seekers, you have to think about reputation rather than marketing."

Stop Talking Yourself Out of Evangelism

"'Preach the gospel; when necessary, use words'; is a lot like saying, 'Feed the hungry; when necessary, use food.'"

Outreach vs. Evangelism: How to Tell the Difference

"We must not confuse outreach with evangelism."

Why the Metric for Love Is Sacrifice

"Our culture’s concept of love is primarily self-driven and pleasure-seeking. Jesus’ love expects and anticipates sacrifice."

8 Unintentional Barriers to New Visitors

Guest experience pitfalls: It's about the details ...

7 Signs Your Church Is Making Inroads With the Unchurched

Carey Nieuwhof: "Unchurched people change the dynamic in your church. Your church will simply not be the same."

Why We Must Teach Apologetics Unapologetically

Dan Kimball: "I don’t think there ever has been a more urgent need to teach apologetics."

Are You Scaring Off First-Time Guests?

Tim Peters offers a list of three common mistakes churches often make with first-time guests.