Branded:
Sharing Jesus With a Consumer Culture
By Tim Sinclair (Kregel, 2011)
“The hardest part for Christians to grasp is that, even though we might not ‘get’ a specific culture or worldview, our inability to understand it is completely irrelevant. A person’s lens is their reality, and it’s a reality that we must be prepared to speak to (and through) if we hope to effectively share Christ.” —Tim Sinclair, from the book
To order from Amazon.com: Branded: Sharing Jesus With a Consumer Culture