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Easter

Share the Hope of Jesus This Easter

By Scott Evans

Share the Hope of Jesus This Easter
Credit: Outreach magazine

As church leaders, we all know Easter is the most important Sunday of the year. It represents hope, renewal and new life—but only if people hear about it. In the rush of planning special services, it’s easy to overlook a key reality: Many of our neighbors don’t know Jesus or the true story of Easter.

So, how do we reach out and invite them to Easter services, and make it easy for them to say yes? 

Easter Outreach

The good news is that it’s not too late to put a simple, effective outreach plan in place. One approach more churches are using with success is short-form social video ads.

RELATED “HOW TO CREATE AN EXCEPTIONAL CHURCH VIDEO STREAMING EXPERIENCE”

Thirty- to sixty-second videos—often recorded right on a smartphone—allow you as a pastor to speak directly to people scrolling Facebook, Instagram or Threads. These brief, personal invitations help remove uncertainty for those who may feel hesitant about visiting church. When paired with a “Plan Your Visit” web page, they can answer common questions before someone ever walks through the church’s front door, making an in-person visit more likely.

The Digital Team at Outreach.com can help walk you through the simple set up process and take the guesswork out of putting the ads on Meta.

Don’t Overlook the First Impression.

Inviting people is only half the equation. Once guests arrive, the environment matters. Clear signage and fresh indoor and outdoor banners are one of the quickest ways to help visitors feel oriented and at ease. Plus, they are an inexpensive way to change your church’s look each season. 

Outreach recently released new Easter and Mother’s Day designs—check them out on Outreach.com. (Tip: There are even a small selection of banners that are half price, while supplies last.)

Plan Ahead for Holy Week.

Easter preparation also includes details that support worship itself. Celebrating the Lord’s Supper is one of the most sacred parts of Holy Week—but only if you have enough supplies. Auto-refill subscription services now provide churches with regular deliveries of All-in-One communion cups, ensuring there are no last-minute ordering worries.

Outreach.com offers a variety of cup and bread options in boxes for any size church. We also offer auto refill, and every subscriber will save 5% on their auto-refill shipments. Visit Outreach.com/CommunionCups for all the details.

Scott Evans

Scott Evans is the founder and CEO of Outreach, Inc.—parent company of Outreach magazine.

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